Pokémon Go will launch in Japan tomorrow with game’s first sponsored location
Well, you don’t have long to wait since Pokémon Go is scheduled to launch in Japan tomorrow (Wednesday), sources have confirmed to TechCrunch.
Niantic, the company behind the title, did not reply to our request for comment.
TechCrunch understands that McDonalds will be the first launch partner in a tie-in that will see its 3,000 plus fast food restaurants across Japan become gyms for would-be Pokémon collectors.
That’ll be a collaboration to watch since it will be replicated in other parts of the world and, if Pokémon Go can sustain itself beyond being a temporary craze,
sponsorship could be lucrative for both the game makers and brands seeking to drive foot traffic.